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Twitter Follower Value – Insightful Statistics

Twitter Follower Value – Insightful Statistics


What is the value of a Twitter follower? Obviously from my previous blog post Social Currency via Social Media, companies already understand the great value that followers bring, investing resources to gain more followers and spark social interaction.

Visual.ly is a platform to explore visual data. @TwitterSmallBiz created a beautiful interactive, with some interesting statistics:

  • 74% of people who follow small & medium sized businesses (SMBs) follow to get updates on future products*
  • 47% of people who follow brands are more likely to visit the company’s website*
  • 70% of SMB customers retweet because they like SMB’s content*
  • 30% lift in recommendations of an SMB after following or interacting with them on Twitter*
  • 86% of users are MORE likely to visit a business after it has been recommended by a friend*
  • 72% of followers are more likely to make a future purchase*
  • 86% of Twitter users feel more connected to an SMB after they begin following them*
  • 84% of people who follow/interact with SMBs mention an SMB to share a positive experience*

Experience this beautiful Visual.ly @TwitterSmallBiz for yourself here: https://visual.ly/twitter-follower
*Source: https://visual.ly/twitter-follower

What do these statistics tell you about ways you can change up your marketing strategy? 

Please let us know in the comments & email me at jessie@enplug.com with any questions.

#Visually #TwitterSmallBiz #Enplug #SMB #small and medium sized business #followers #Twitter Statistics


Enplug digital signage software was co-founded by CEO Nanxi Liu and CTO Tina Denuit-Wojcik in 2012 to enable organizations to use customized real-time streaming content to create engaging external and internal communications.

About Enplug Digital Signage Software

Enplug digital signage makes it simple for businesses to create and share compelling visual content for their marketing and employee communications. Our software powers content on thousands of TVs worldwide with news feeds, social media walls, sports scores, employee leaderboards, graphics, and videos. Enplug was founded in 2012 in Los Angeles, California.