by Phyllis Zimbler Miller
Creamistry is a fast-growing franchise brand with an innovative take on the traditional ice cream shop. As part of its franchise marketing plan, Creamistry uses Enplug’s software on TV screens in its 40+ locations to engage customers. Creamistry’s team was looking for a way to...
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You already spend marketing dollars on social media, advertising, and promotions designed to generate new business for your fast casual franchise. Why not really drive home your messaging by continuing the campaign after your customers have walked in the door? Your digital marketing strategy can...
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NEW YORK, Jan. 4, 2017 /PRNewswire/ — Enplug and FunWall today announced a partnership to bring FunWall’s proprietary mobile social gaming platform to Enplug’s class-leading digital display technology. This partnership will instantly give Enplug’s network the ability to participate in multiplayer tournaments with other gamers in...
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Brick-and-mortar businesses have the opportunity to engage with customers directly, unlike their online competitors. But this direct customer interaction also means that their potential for costly mistakes is that much greater. Here are nine of the most common brick-and-mortar marketing mistakes—and how to fix them....
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“Offline marketing” refers to any strategies you use to attract customers or boost sales that don’t involve your website or social media. Even in today’s online age, offline marketing can still produce powerful results – especially when paired with your digital strategy. This article presents...
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Pop quiz: Do your customers care more about 1) the food you serve at your restaurant, or 2) the restaurant customer experience? The answer may surprise you. According to a study in the Journal of Travel & Tourism Marketing, “the environment proved to be a...
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La Taqueria, one of the most popular Mexican restaurants in San Francisco’s historic Mission District used Enplug digital signage on social media displays to help build a previously non-existent social following into a sales generating marketing tool powered by their customers. The Business Over the...
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Choosing the right TV for your business isn’t easy. You want a TV that is aesthetically pleasing, compatible with the software you choose, and will last for years. You’ll need to shop on more than just brand name. Digital menu TVs require specific features for...
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