Every weekend, the digital signage at Taps Social House & Kitchen in San Francisco is blown up with customers posting about food, drinks, sports, and friends on social media.
Through the weekend of the World Cup Final, #TapsSF compiled 50 tweets from 25 people generating 18,000+ impressions.
VAMOS ARGENTINA! World champions! #tapssf #Argentina pic.twitter.com/sOYlqlva6I
— Khalil Y. Snobar (@ksnobar) July 13, 2014
Conversations in Tweets and Instagram Photos
Not only were customers posting about #TapsSF and the World Cup, they were also engaging with each other directly through the live social media wall. There were customers making drink bets, fans showing their pride, patrons wondering where their IPA’s were, and friends taking group pictures of their #SundayFunday.
#tapssf Large table by window agreed to buy everyone shots if Argentina wins.
— Yuri Alexandrovski (@YAlexandrovski) July 13, 2014
18,000+ Customers Reached on Social Media
Taps was able to not only satisfy and entertain customers inside their venue, but also reached more than 18,000 people, creating a truly viral weekend for the bar (check out some of the Instagram posts from the World Cup Final at Taps below).
We’re looking forward to the conversation at Taps during football season (American) this fall. If you’re in the Nob Hill area, drop by Taps Social House & Kitchen for a fun time!
Instagram Posts from #TapsSF
View more #TapsSF posts on Instagram
| https://instagram.com/p/qZ5ukpGZLR/ | https://instagram.com/p/qZwiuMDd4h/?modal=true | https://instagram.com/p/qZurRZiC9R/?modal=true |
| https://instagram.com/p/qZzjKBiC3R/?modal=true | https://instagram.com/p/qZ557sDd72/?modal=true | https://instagram.com/p/qZ3YTyq2f5/?modal=true |
| https://instagram.com/p/qaJAFiuPp9/?modal=true | https://instagram.com/p/qZ6FVdRlR6/?modal=true | https://instagram.com/p/qaMbIURzml/?modal=true |