24
2017
Why Use Digital Signage? Here’s What it Does for Your Business
To survive in today’s fast-paced world, companies need to do two things well: Sell more products and services by engaging with customers Increase employee productivity by connecting the workplace Effective use of digital signage can enable companies to achieve these twin goals. What is digital...
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16
2017
Workplace Diversity After the Google Memo — The Positive and the Negative
The question of workplace diversity hit the news again on August 8, 2017, when Google fired software engineer James Damore after he wrote a 10-page internal memo criticizing Google diversity initiatives. (If you haven’t read about this firing, see Jack Nicas’ August 8, 2017, Wall...
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14
2017
Are You Providing “Raving Fans” Customer Service?
An article about providing good customer service may seem like beating a dead horse. Doesn’t every business already know how important this is and, by extension, already provide good customer service? WRONG. Whether every company knows this is not the issue. What is the issue...
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09
2017
Harnessing the Power of Storytelling for Businesses
“Tell me a story” may be one of the oldest requests from the dawn of human language. The presence of origin stories from widespread cultures around the world attest to humanity’s long-standing interest in “what happened.” In today’s digital world we have many more platforms...
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08
2017
Enplug’s New Zoning App Displays Multiple Content Simultaneously
The Zoning App is available at the Enplug App Market — now organizations may display multiple types of content simultaneously on one screen. With the Zoning App — which works with landscape or portrait format — you can set up banners on the left or...
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07
2017
How Online Retail Business Is Swallowing Offline Retail
Nowadays is there really a difference between brick-and-mortar and online retail businesses? Even if we plan to go shopping at a brick-and-mortar store (it is easier to try on clothes in person than via virtual reality) don’t we often first check out the store’s offerings...
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04
2017
How Amazon’s Purchase of Whole Foods May Impact Selling Groceries
Selling groceries whether offline or online is now likely to be more complicated due to Amazon’s intended purchase of Whole Foods. In the June 23, 2017 Forbes article “Amazon Buys Whole Foods. Now What? The Story Behind The Story”, Bruno Aziza says: In a move...
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02
2017
Building Trust Between Employer and Employee
Given all the top-priority goals that a business may have, how important is building trust between employer and employee? The July 5th Harvard Business Review article “Want Your Employees to Trust You? Show You Trust Them” by Holly Henderson Brower, Scott Wayne Lester, and M....
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31
2017
How Secure Is the Internet of Things With Your Personal Data?
The Internet of Things (IoT) offers the convenience of refrigerators that can tell you when you are out of items and home appliances that can be controlled when you’re away from home. Yet at the same time the Internet of Things raises serious security issues...
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27
2017
What Might the Launch of the Amazon Spark Social Media Platform Mean for U.S. Retailers?
The official launch on July 17, 2017, of the Amazon Spark social media platform — initially for Amazon Prime members with iOS phones — may herald even more competition for both online and offline retailers. Now in a potentially game-changing move Amazon can employ social...
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25
2017
Use Emotional Responses to Motivate Your Target Audiences
“They may forget what you said, but they will never forget how you made them feel.” Use emotion, not just language, to make your message resonate with your target audiences. Once your business speaks to your audiences’ emotional responses, you can motivate actions from social...
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17
2017
Retail Digital Signage: 5 Ways to Use Enplug
Brick-and-mortar retail locations are utilizing retail digital signage to connect with their customers in interactive ways far beyond static signs. Whether you want customers to share hashtagged social media updates while visiting your store or you want to showcase fashion-worthy outfits, use Enplug retail digital...
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