04
2017
How Amazon’s Purchase of Whole Foods May Impact Selling Groceries
Selling groceries whether offline or online is now likely to be more complicated due to Amazon’s intended purchase of Whole Foods. In the June 23, 2017 Forbes article “Amazon Buys Whole Foods. Now What? The Story Behind The Story”, Bruno Aziza says: In a move...
Read More
02
2017
Building Trust Between Employer and Employee
Given all the top-priority goals that a business may have, how important is building trust between employer and employee? The July 5th Harvard Business Review article “Want Your Employees to Trust You? Show You Trust Them” by Holly Henderson Brower, Scott Wayne Lester, and M....
Read More
31
2017
How Secure Is the Internet of Things With Your Personal Data?
The Internet of Things (IoT) offers the convenience of refrigerators that can tell you when you are out of items and home appliances that can be controlled when you’re away from home. Yet at the same time the Internet of Things raises serious security issues...
Read More
27
2017
What Might the Launch of the Amazon Spark Social Media Platform Mean for U.S. Retailers?
The official launch on July 17, 2017, of the Amazon Spark social media platform — initially for Amazon Prime members with iOS phones — may herald even more competition for both online and offline retailers. Now in a potentially game-changing move Amazon can employ social...
Read More
25
2017
Use Emotional Responses to Motivate Your Target Audiences
“They may forget what you said, but they will never forget how you made them feel.” Use emotion, not just language, to make your message resonate with your target audiences. Once your business speaks to your audiences’ emotional responses, you can motivate actions from social...
Read More
17
2017
Retail Digital Signage: 5 Ways to Use Enplug
Brick-and-mortar retail locations are utilizing retail digital signage to connect with their customers in interactive ways far beyond static signs. Whether you want customers to share hashtagged social media updates while visiting your store or you want to showcase fashion-worthy outfits, use Enplug retail digital...
Read More
11
2017
Real-Life IRON MAN to Demonstrate His Flying Suit at Enplug
Enplug, a digital signage software company at the forefront of technology, is excited to host a demonstration by Richard Browning, known as the real-life Iron Man (of Marvel Comics fame). An oil trader for BP in London by day and inventor by night, Browning became...
Read More
10
2017
5 Tips for Planning Digital Franchise Marketing With a Local Strategy
As technology evolves, franchise marketing teams must evolve as well in order to stay relevant and profitable. Enticing customers to visit your locations requires a broad strategy that engages customers online, on their mobile phones, and in-store. In this article, we’ve rounded up five top...
Read More
07
2017
Boost Employee Engagement With Break Room Digital Signage
Employee break room communications are fertile ground for sharing engaging information and entertainment via Enplug’s digital signage on TV screens. To encourage organizations to enliven their break rooms, here are some ideas for engaging digital signage for employee break room communications: 1) Feature social media...
Read More
05
2017
ATAK Interactive and We Rock the Spectrum Team Up With Enplug
Franchisor We Rock the Spectrum Kid’s Gym uses Enplug software to connect locations and build loyalty across the globe. Dina Kimmel started the first We Rock the Spectrum (WRTS) Kid’s Gym in September 2010 to ensure a gym that would be a safe place for...
Read More
27
2017
Standing Up to the Amazon Behemoth
With the recent news of Amazon’s acquisition of Whole Foods, media outlets have been awash with speculation on what this acquisition means for a range of companies. If your business is consumer-facing, you may be concerned about what this acquisition means for you. At Enplug...
Read More
22
2017
Captivate Your Captive Audiences Using Digital Signage: 5 Creative Ideas
Businesses with physical locations often have customers/clients who have to wait for services — and at that point these customers/clients are captive audiences. It is at these times that captive audiences present businesses with an incredible engagement opportunity. 1) Grocery stores Picture food shoppers stuck...
Read More
