11
2017
Six Ways Shopping Mall Property Managers Can Use Digital Signage
Shopping mall property managers need as many marketing advantages as possible in the era of ecommerce. To complete with online purchasing, malls have to provide more personalized customer experiences and use effective integration with digital technology. This is where digital signage solutions come in. Whether...
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05
2017
Quiz: How Effective Is Digital Signage in Your Corporate Communications?
Whether you have been employing digital signage for internal communications for some time or you are undertaking a pilot of this technology, it is important to measure the effectiveness of this communication delivery system for your company. Based on our industry insights, we have created...
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28
2017
5 Event Marketing Strategies
Event marketing strategies encompass 1) promoting the event before it happens and 2) promoting the event as it happens. With all the events clamoring for people’s attention, it is vital that companies use an array of event marketing strategies to make their own events stand...
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27
2017
How to Overcome Objections to Implementing Enplug Digital Signage
Are you sold on using Enplug digital signage software, yet you are unsure how to persuade your manager or team? Believe us — we’ve heard all the common objections to implementing Enplug. With that in mind, we put together this “cheat sheet” to help you...
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26
2017
New Enplug Shop Offers Smart Displays With Signage Embedded
Enplug’s digital signage solutions have just gotten more robust with the opening of the Enplug Shop. Now it is easier than ever for businesses to get all their digital signage products in one place. From commercial smart displays to mounting solutions and accessories, here are...
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19
2017
Cultural Change Can Be Good for Business So Why the Resistance?
Let’s face it, many people do not like change. And organizations are often no different. Yet there can be significant benefits from a company undertaking cultural change — as long as the change is undertaken in a productive mode. This article will look at the...
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13
2017
Using Signage Is Simpler Than Ever With New Partnerships
Digital signage has come a long way since its inception. Now the industry is trending towards integrating the separate components to provide all-in-one options for users. This involves bundling smart displays, mounting, and digital signage content platforms. Integration is the future of signage partnerships For...
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12
2017
Workplace Productivity and Creativity: Are They at Odds?
In the digital age, both workplace productivity and creativity are even more important than ever for long-term business growth. While most people would agree that these two components of a company culture are vital, are workplace productivity and creativity also at odds with each other?...
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08
2017
Create a Signage App on Enplug
Did you know that anyone can build a digital signage app for Enplug’s App Market in order to reach more customers and add new features to their own technology offerings? (Click here to view Enplug’s App Market.) Enplug’s platform works like a smartphone, with a...
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30
2017
Is Your Company Website Accessible and Usable for Everyone?
Accessibility and usability are twin pillars of ensuring that your company’s website makes it easy for people to use and navigate your site. And while your site may be easy for you to use — the same may not be true for those who do...
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24
2017
Why Use Digital Signage? Here’s What it Does for Your Business
To survive in today’s fast-paced world, companies need to do two things well: Sell more products and services by engaging with customers Increase employee productivity by connecting the workplace Effective use of digital signage can enable companies to achieve these twin goals. What is digital...
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16
2017
Workplace Diversity After the Google Memo — The Positive and the Negative
The question of workplace diversity hit the news again on August 8, 2017, when Google fired software engineer James Damore after he wrote a 10-page internal memo criticizing Google diversity initiatives. (If you haven’t read about this firing, see Jack Nicas’ August 8, 2017, Wall...
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