02
2017
Building Trust Between Employer and Employee
Given all the top-priority goals that a business may have, how important is building trust between employer and employee? The July 5th Harvard Business Review article “Want Your Employees to Trust You? Show You Trust Them” by Holly Henderson Brower, Scott Wayne Lester, and M....
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31
2017
How Secure Is the Internet of Things With Your Personal Data?
The Internet of Things (IoT) offers the convenience of refrigerators that can tell you when you are out of items and home appliances that can be controlled when you’re away from home. Yet at the same time the Internet of Things raises serious security issues...
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27
2017
What Might the Launch of the Amazon Spark Social Media Platform Mean for U.S. Retailers?
The official launch on July 17, 2017, of the Amazon Spark social media platform — initially for Amazon Prime members with iOS phones — may herald even more competition for both online and offline retailers. Now in a potentially game-changing move Amazon can employ social...
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25
2017
Use Emotional Responses to Motivate Your Target Audiences
“They may forget what you said, but they will never forget how you made them feel.” Use emotion, not just language, to make your message resonate with your target audiences. Once your business speaks to your audiences’ emotional responses, you can motivate actions from social...
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17
2017
Retail Digital Signage: 5 Ways to Use Enplug
Brick-and-mortar retail locations are utilizing retail digital signage to connect with their customers in interactive ways far beyond static signs. Whether you want customers to share hashtagged social media updates while visiting your store or you want to showcase fashion-worthy outfits, use Enplug retail digital...
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11
2017
Real-Life IRON MAN to Demonstrate His Flying Suit at Enplug
Enplug, a digital signage software company at the forefront of technology, is excited to host a demonstration by Richard Browning, known as the real-life Iron Man (of Marvel Comics fame). An oil trader for BP in London by day and inventor by night, Browning became...
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10
2017
5 Tips for Planning Digital Franchise Marketing With a Local Strategy
As technology evolves, franchise marketing teams must evolve as well in order to stay relevant and profitable. Enticing customers to visit your locations requires a broad strategy that engages customers online, on their mobile phones, and in-store. In this article, we’ve rounded up five top...
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05
2017
ATAK Interactive and We Rock the Spectrum Team Up With Enplug
Franchisor We Rock the Spectrum Kid’s Gym uses Enplug software to connect locations and build loyalty across the globe. Dina Kimmel started the first We Rock the Spectrum (WRTS) Kid’s Gym in September 2010 to ensure a gym that would be a safe place for...
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27
2017
Standing Up to the Amazon Behemoth
With the recent news of Amazon’s acquisition of Whole Foods, media outlets have been awash with speculation on what this acquisition means for a range of companies. If your business is consumer-facing, you may be concerned about what this acquisition means for you. At Enplug...
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22
2017
Captivate Your Captive Audiences Using Digital Signage: 5 Creative Ideas
Businesses with physical locations often have customers/clients who have to wait for services — and at that point these customers/clients are captive audiences. It is at these times that captive audiences present businesses with an incredible engagement opportunity. 1) Grocery stores Picture food shoppers stuck...
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20
2017
Enplug Japan Launches With Visit From CEO Nanxi Liu
Enplug Japan launched on June 6, 2017, with Enplug CEO Nanxi Liu and Teru Edayoshi, Managing Director of Enplug Japan and CEO of Sagasiki Co., holding a press conference for all the top media outlets in Japan. Talking about the launch of Enplug Japan, Liu...
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17
2017
REACH Alternative: Enplug vs REACH Digital Signage
If you are thinking of switching to a REACH competitor for your company’s digital signage software, here are some important reasons why you should consider Enplug: 1) Enplug has a lot more automated content With Enplug, you have access to a huge selection of free,...
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