09 Jul 2014 / by Ryan Gushue / in Marketing
Most Popular Social Media Channels for Businesses
Enplug digital signage is a software company that specializes in bringing interactive applications to a wide range of venues. Our most popular offering is our social media application integration, which was born from the mindset that individuals need a way to express their feelings in a more intimate and fun manner, while our venue owners need to leverage these moments to their benefit. We service clients like Beverly Hills Porsche, AMPM and hundreds of others.
The true value of the Enplug software is two-fold. One, the venue owner is able to bring an otherwise ordinary television to life with the simple Plug N’ Play software. Second, the owner is able to organically increase their social media presence through consumers within their venue interacting with the software that is directly linked to their social media accounts.
We analyzed the social media data across hundreds of our customers to uncover the following information:
- Twitter: 94% of our venues actively use Twitter and 99% of our venues actively use one or more twitter hashtags.
- Instagram: 100% of our venues actively use one or more hashtags.
- Facebook: 73% of our venues actively use an associated Facebook page.
- Foursquare: 48% of our venues actively use Foursquare Check-Ins
- Yelp: 59% of our venues actively use and display Yelp reviews for their venue.
As you can see, it is quite clear that Instagram and Twitter remain king of the social media world with Facebook a distant third. But why?
Twitter and Instagram have a low barrier to entry, allowing for a relatively straightforward experience. Customers easily post on their mobile devices, while businesses instantly join the conversation.
To all the venue owners, your competition is likely using Instagram and Twitter as their main tools. For all of those monetizing off of social media, your strategy should focus on the the two kings of social media: Twitter and Instagram.
Enplug digital signage software was co-founded by CEO Nanxi Liu and CTO Tina Denuit-Wojcik in 2012 to enable organizations to use customized real-time streaming content to create engaging external and internal communications.
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About Enplug Digital Signage Software
Enplug digital signage makes it simple for businesses to create and share compelling visual content for their marketing and employee communications. Our software powers content on thousands of TVs worldwide with news feeds, social media walls, sports scores, employee leaderboards, graphics, and videos. Enplug was founded in 2012 in Los Angeles, California.