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Enplug Spotlight: Martin, Director of Operations

Enplug Spotlight: Martin, Director of Operations

In this edition of the Enplug Spotlight series, our featured teammate is Martin Cisneros, Director of Operations. Martin came to Enplug by way of Arizona, where he attended Arizona State University for a degree in Mechanical Engineering. Besides being a master at coordinating fulfillments, tech support, customer experience and billing, Martin is also a television enthusiast, basketball pro and all-around awesome dude. Read more to learn about Martin, a.k.a. “Smarty”!

Enplug is one of the fastest growing tech startups in Silicon Beach. Learn more about the team that’s building the world’s first open digital signage software platform.

How long have you been our Director of Operations?

1 year, 6 months according to LinkedIn.

When did you start working with Enplug?

I joined Enplug on October 21st, 2013. This is also the last calendar date I point to. Everything in between feels like both a few months and a few years. #enplugtimewarp

If you could go back and start Enplug Operations from the beginning, what would you change?

Set and measure key performance indicators from Day 0.

Can you give us a sneak-peek of what’s next on the Ops horizon?

Yep! We’re pushing for a better understanding of our customers’ journey and all of their possible touchpoints. By anticipating and addressing every imaginable problem and question, we’ll create a more effortless experience.

What was it like moving into the Enplug house?

I arrived on a Sunday afternoon. I remember Alex inviting me to join him on a “light” run. It was an appropriate initiation for the road ahead. The house was still our office at this point, so it was a crowded and hectic time. I slept on the floor for the first couple of months. Started from the bottom and now I have my own room.

Enplug Spotlight: Martin

Do you have a favorite moment with the team?

Early January 2015. Coming back to the office after the holidays and extended time away for the renovations. The energy was incredible. 2015 has been a big year for us, we are really clicking now. That first Monday was a cool moment.

What app do you find yourself using most?

Spotify. For obvious reasons.

What’s the best part of living in your home state of Arizona?

Peggy Hill of the King of the Hill once said, “[Phoenix] should not exist, it is a monument to man’s arrogance.” She’s right, it’s hot. Reeeally hot. But I’ll look back at my time in the Phoenix heat with full appreciation when my future self is helping to terraform Mars. Until then…

What’s the best part of living in L.A.?

The weather – it’s near perfect.

Your background is in Mechanical Engineering. How does that relate to what you do with Enplug?

Problem solving and systems thinking can be applied to any challenge. Just a matter of extrapolating lessons from the beautiful language of mathematics and applying them appropriately.

Slack, email, or text?


Most beautiful country you’ve visited?

This is tough. I’d have to say Nicaragua.

Most beautiful places you’ve visited?

Ha long Bay in Vietnam, Uluwatu Temple in Indonesia, and Marina Bay in Singapore.

Where is your next travel goal?

In episode 8 of Cosmos, Neil deGrasse Tyson says you can get one of the best views of the Milky Way from the Australian Outback. G’day mate!

Enplug Spotlight: Martin

photo by Silicon Beach Sports League (via Facebook)

Which game could you beat anyone at?

1v1 basketball. Professional and collegiate athletes aside, I can hold my own.

What’s the biggest thing you learned about working in tech?

Personal and professional growth is accelerated. They’re on a similar trajectory to your company and product. I’m on version 2.8 of myself right now.

What’s the best thing that happened this year?

I honestly can’t single out any one thing because it has all been great. My health, my family, Enplug, you name it and I’m thankful.

What’s the best thing that happened this month?

My “lower than usual” carb diet. I feel great.

What’s your favorite aspect of your job?

Working with talented people, building something unique, and solving challenging problems.

What’s the last book you read?

Hyperion by Dan Simmons.

What’s the last song you listened to?

Right now, it’s Ultratheka No.1 (Part. II) by Chassol. I’ve had two albums on repeat this past week. Chassol’s Indiamore and ASAP Rocky’s A.L.L.A.

Best band of all time?

Pink Floyd

TV show you recommend that no one has heard of?

Peep Show! British humour cracks me up.

What’s your best nickname?


Enplug Spotlight: Martin

What’s your dog’s name and what’s his best quality?

Forrest Gump and his unfiltered love for people!

If you could have coffee with someone from the past, who would it be?

Galileo for a light discussion on the Fermi Paradox.

Do you have any catch-phrases?

Apparently I say “It’s a whole thing.”

What is your favorite hobby?

Working out – I live for the pump.

What’s next on your cinemaphile list?

This one has been on my list for a while now. It’s a documentary about a well-traveled photographer and his tribute to the planet’s beauty called The Salt of the Earth.

Any advice to your younger self?

Take the red pill sooner.

Which of these was your favorite question?

The “best thing that happened this year” question. Life is good!

Read more: Enplug Spotlight: Nithin, Software Engineer


Enplug digital signage software was co-founded by CEO Nanxi Liu and CTO Tina Denuit-Wojcik in 2012 to enable organizations to use customized real-time streaming content to create engaging external and internal communications.

About Enplug Digital Signage Software

Enplug digital signage makes it simple for businesses to create and share compelling visual content for their marketing and employee communications. Our software powers content on thousands of TVs worldwide with news feeds, social media walls, sports scores, employee leaderboards, graphics, and videos. Enplug was founded in 2012 in Los Angeles, California.