Marketing and brand communication are essential for any thriving business, and engaging your customers in the digital realm is more important than ever. Luckily, Enplug helps you with both.
Brands like Marriott and Radisson are using Enplug’s digital signage software to help guests get the most out of their stay, and also streamline marketing efforts. Win-win? Definitely. Here are five ways Enplug’s digital signage for hotels can help you do just that.
1. Inform guests of the latest news & attractions
What events are happening nearby? What are some great places to grab a quick bite? With digital signage, out-of-town visitors looking for places to explore can easily check your displays—placed strategically around common areas like the lobby or elevators—for news, events and recommendations. It’s like a digital concierge, without the hat.
Helpful apps: For information on nearby events or attractions, you can use the News or Web Page app to pull a feed from your favorite local events blog or display a live website. If you’re expecting an influx of guests for a local festival or event at your own hotel, you can create and display custom images using the Graphics & Video app. You can even use the Weather app to let guests know whether they need to grab an umbrella or wear layers.
2. Give visitors a way to share and rate their experiences
Reviews are essential in the hospitality biz. In fact, Enplug research found that more than half (57%) of consumers say they would be somewhat or very influenced to think more positively about a business after seeing praise online via social media.
Marriott showcasing guests’ social media posts with Enplug software
You can attract more reviews and show off your sterling reputation by displaying testimonials from trusted review sites and social media and by encouraging guests to share. Your guests will feel like their needs and opinions are valued, and you’ll earn their trust—which means repeat business.
Helpful apps: The TripAdvisor app has a call-to-action to encourage guests to leave a review, and displays your latest – and best – reviews. The Social Media Wall app displays Twitter and Instagram posts using your business’ hashtags, so your guests can snap pictures or tweet about their trip and see them appear on screen instantly. You can also pull feeds from Facebook, Yelp and Swarm. You always have full control over what appears on screen, whether you use automatic or manual filtering.
3. Make it easy for guests to find their way
Make sure your guests can take advantage of all the amenities you offer by showing them where the fun is. Wayfinding is especially important when you’re hosting an event, so display locations on your digital signage and place screens strategically, like in the lobby, in the elevators, at each floor and in other highly trafficked spaces.
Helpful apps: Use the Directory app to create a custom and on-brand directory with fields for names, room numbers and floor locations. It’s easily updatable so you can add and change the names of events at your hotel, and you can restore backup versions with the click of a button.
4. Give diners a five-star experience
When guests opt to stay in and dine at your hotel, it’s an opportunity to wow them with service and give them a memorable experience that will keep them coming back. With digital signage, you can display beautiful images of menu options and manage wait times during peak hours so everyone is happy and satisfied at the end of the meal.
Helpful apps: When your hotel bar or restaurant is bustling with guests, Waitlist is an easy way to manage reservations and wait times. Guests can see their spot in line and receive text alerts when their table is ready. While they wait, they can even see reviews from your restaurant’s Yelp feed with the Social Media Wall app.
Create custom menu boards with the DSMenu app, which comes with a variety of pre-made menu templates and a library of images to choose from. (You can also create one from scratch!) Just drag and drop items onto your design, save and display. It’s simple to update for price changes or seasonal menu items.
See: Display a Digital Menu Board on any TV with Enplug’s DSMenu App
5. Promote upcoming events at your hotel
Hosting a wedding, conference or gala? Promote upcoming events at your hotel to spread the word. Digital signage can even be used during your events to engage guests on social media and generate buzz.
Hard Rock Hotel & Casino Las Vegas using Enplug at a rooftop event.
Helpful apps: For custom promotional messages, the Graphics & Video app is the perfect way to display branded content. Use the Social Media Wall app to display Twitter and Instagram posts using the event’s or host’s hashtag.
6. Promote businesses nearby
Digital signage can be used as a great promotional tool, and can even open up a new revenue stream for your hotel. Inform guests of nearby restaurants, entertainment, and attractions. Suddenly, with a new promotional outlet, your partnerships just got more valuable.
Helpful apps: Use the Graphics & Video app to easily upload any promotional content to your display. Even schedule promotions to play at certain times on certain days.
Whether your guests are staying for a night or a week, you want to make a lasting impression and do everything you can to ensure a pleasant stay. Enplug’s digital signage software anticipates all your needs as you anticipate your guests’.
Request a demo to learn more about using Enplug’s digital signage software in your hotel.