Enplug Officially Launches Company and Raises $2.5 Million Seed Round
Los Angeles, CA – April 17, 2014 – Enplug (www.Enplug.com), the creator of the premier social media display for businesses, announced its launch today. The company also announced that it raised a $2.5 million seed round from top investors.
Enplug’s next generation digital displays are in popular social venues including restaurants, bars, gyms, retail stores, cafes, shopping malls, and office buildings. The Enplug displays aggregate the business’s real-time social media interactions such as Twitter, Facebook, Yelp, Foursquare, Instagram, and showcases the content on the screen. Viewers can post content onto Enplug displays by hashtagging the business’s name on social media.
“We are transforming today’s digital displays from one-way communication channels to intelligent, two-way communication platforms,” said Liu, “Our technology helps improve a business’s in-store customer experience, increase sales, and create stronger engagement. Every client also has access to Enplug’s online analytics platform, enabling them to track and measure the impact of their social display.”
Founded in 2012 by Nanxi Liu (CEO), Alex Ross (CTO), Zach Spitulski (Head Designer), David Zhu (COO), and Navdeep Reddy (CIO), Enplug has grown from a team of 5 to 30 full-time people. The company’s team includes the creators of Microsoft Azure, an MIT dropout turned professional poker player, the creator of two of the top 10 most downloaded education apps, and an Intel Social Innovation Award winner.
“Enplug helped us elevate the customer experience in our showroom. To us, the most important thing is a happy customer at the time of purchase. And our customers are happy because of the Enplug Screen. That is instant ROI. I would recommend Enplug to anyone who owns their own business,” said Jay Huffschmidt, Director of Marketing at Beverly Hills Porsche.
Enplug is disrupting the digital signage industry with the company’s technology and business model. The Enplug Network of displays is in 40 cities across the country and in hundreds of businesses ranging from bars and restaurants to corporate offices and hotels. Clients include Amoeba Music, Arco AM/PM, Ten Ren, Toyota, and Rita’s Ice.
Unlike traditional digital signage, Enplug’s solution is plug-and-play, allowing any business to have a digital screen with little setup work. Businesses can pay for an ad-supported display or buy the enterprise solution, which shows no ads.
Enplug’s App Market enables businesses to customize their display’s content. Enplug’s display application framework is the first open computing platform for public displays of all sizes. Built with developers in mind, Enplug’s SDK enables standardized rapid development of applications for large digital displays located anywhere from indoor businesses to outdoor arenas.
With the success of their first one hundred clients, Enplug raised a $2.5 million seed round from notable investors including Oaktree Capital Co-Founder Larry Keele, Juniper Networks Founding Member Rasoul Oskouy, Idealab Founder Bill Gross, Former AT&T President and CTO Hossein Eslambolchi, Interscope Executive Vice President David Cohen, Lightspeed Venture Partners Managing Director Justin Caldbeck, Atom Factory CEO Troy Carter, Activision Co-Founder Howard Marks, DominateFund, zPark Venture, and Amidi Group.
About Enplug Enplug has built the next generation network of intelligent displays inside popular venues. Transforming traditional digital displays from one-way communication channels to interactive two-way media channels, Enplug allows viewers to post social media content onto the displays in realtime by hashtagging the business’s name. Businesses with Enplug experience increases in sales and improved customer engagement.
Enplug was founded by Nanxi Liu, Alex Ross, Zach Spitulski, David Zhu, and Navdeep Reddy in 2012. The company is headquartered in Los Angeles and has offices in San Francisco and London. For more information and product offering, please visit Enplug digital signage.