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Work Smarter, Not Harder: Killer Tips to Creating Effective Marketing Videos for your Business

Video marketing is not entirely a new strategy in today’s world of business promotions and digital marketing. It has evolved to become an unavoidable necessity in this fast-paced world that demands uniqueness to capture the attention of the buyer. 

Ask yourself this: how many hours on average do you spend on your phone or iPad looking through Youtube and other Social media videos weekly? 4? 5 hours? Most of us post, share and reshare videos pretty much every day without a second thought. 

An Instagram marketing video for contact lenses on digital signage

But what if you could use video content to your business’s advantage? New social media is no longer just a place to post fun photos! According to Business Insider and Hubspot, 82% of all online traffic will go to videos by 2021, where a majority of the video viewers will buy a product or service after previewing a video for it.

Knowing this, smart businesses have started adapting this form of marketing by using video makers. If you want to satisfy the modern customer, you need to start prioritizing your brand and create engaging and compelling video content as a pathway to long-term sales. 

But how can your business stand out to beat the mass competition? Here are killer tips to creating effective marketing videos for your business:

1.     Highlight the Video’s Intended Use

It can be quite scary to develop effective content for video marketing, especially if you’ve never done it before. However, having a solid strategy at hand will make it that much easier.

Posting videos that don’t have a specific purpose is a recipe for disaster. Instead, work on developing a successful and reusable video content strategy template first and foremost. 

To create a handy template, ask yourself these questions:

  •  Who are you targeting and how does the video fit into your marketing plan?
  • What is the intended use of your video? Is it a product/ service video, Brand awareness video, How-To Video, etc. 
  •   Where will the video be posted, and what do you want the viewer to do after watching it? Is it primarily for Youtube purposes or is it going to sit on your website’s homepage? 
  •     Is it explicitly targeting current customers, or is it directed more to potential new clients?

When your goals are specific, you’ll have a clear understanding of the video’s intent. This will, in turn, reveal important information regarding the tone, purpose, and the appropriate length of your marketing video. 

A consumer views the intro to a marketing video in the beauty industry.

2. Stick to Clear Story

Great and memorable videos are those that speak to the viewers – whether in a humorous way or an informative manner that addressing key concerns or issues viewers might be facing. 

Most people are looking for a connection, so your story needs to be compelling. Your video needs to be centered around a specific story that will be appealing to your customers’ needs and hidden desires. 

Secondly, you need to be genuine because people are looking for authenticity. If your video is too generic or has tons of fluff, it won’t stand out from the crowd and will probably go unnoticed. 

You need to find the perfect balance that will draw your consumers in. The best way to do this is by focusing on what makes your brand great in the first place. Be genuine, make the content very approachable, and the viewers will appreciate it more!

3. Make the First 10 Seconds Count

10 seconds is the amount of time it takes a modern internet user to lose interest in online content. If you don’t hook them in within the first 10 seconds, then that video you’ve spent weeks working on will be worth nothing!

Our advice? Try sparking your audience’s interest by using teasers and asking questions right away. The best way to do this is by using an intro maker. An intro maker incorporates powerful customization features that will make your content look catchy and unique from the get-go. 

Additionally, you can use a slideshow maker to create an animated ad or presentation inclusive of catchy background music.

4. Optimize Your Content

It’s of uttermost importance that you use SEO to ensure your videos are easily found in search engines. Before uploading your marketing video to any sharing site, consider hosting the video on your own website domain for maximum SEO. 

Another nifty trick that will bring more traffic to your video is by enabling embedding on it. This will increase your chances of receiving inbound marketing links. 

We would recommend you use a video maker for better content optimization because video marketing is a lot more complex than just putting together a stack of images or text-based adverts. 

A video maker will guide you on the necessary steps to follow for search engine optimization such as using video sitemap, RSS feeds, and adding informative yet catchy descriptions to allow Google’s search spiders to understand your video content better. 

Marketing video examples with a call to action on two iphones.

5. Include a Call to Action

Your marketing content should include a call-to-action. For best results, place a call to action at the end of your video.

However, some people have started throwing a call to action tag in the middle of the video when the audience is engaged in the content. 

This is a bold and tricky move because if it’s not embedded in flawlessly, it might interrupt the video’s flow. For best results, use a video maker to ensure that a mid-CTA fits in naturally and doesn’t deter the viewer from the primary message. 

Final Thoughts

Creating a marketing video may just be one of the best moves you can make for your growing business. However, it’s not as simple as just compiling video content together. There’s more thought and art that goes into it than you’d probably imagine.

Using software such as intro maker, slideshow maker, and video maker will make your job easier and fun! These tools will guide you during the process to ensure that your marketing video is one the viewer will definitely remember and share!


About Enplug Digital Signage Software

Enplug digital signage makes it simple for businesses to create and share compelling visual content for their marketing and employee communications. Our software powers content on thousands of TVs worldwide with news feeds, social media walls, sports scores, employee leaderboards, graphics, and videos. Enplug was founded in 2012 in Los Angeles, California.