10 May 2016 / by Cassie Paton / in Marketing
Digital Signage for Realtors: Six Ways to Enhance Real Estate Marketing
Using digital signage in your offices can help your real estate brokerage enhance your existing social media marketing and reach even more potential clients. Here are 6 ways that digital signage for realtors can help you reach more clients and boost sales.
Social media marketing is more important than ever for real estate agents—especially when it comes to reaching elusive Millennials, who make up 32% of the U.S. home buying market, according to an NAR report. Most significantly, they’re also the first generation of digital natives, meaning experts in the industry have to constantly be thinking ahead of the curve to meet young people’s expectations.
1. Market your current listings
Your agents pay good money for professional stagers and photographers—help them showcase their efforts. Rather than posting small, static images in your office window, use a screen to display a gorgeous slideshow of the latest properties to hit the market. (You can even show off virtual tours!) Strategically place your screen near the free property brochures, and you could soon have leads on your hands. If the home has its own website, be sure to include it with your photos, as well. Homeowners looking for a savvy listing agent will appreciate seeing how their house would be marketed if they decide to work with your agency, and potential home buyers just might fall in love with one of your properties.
2. Share customer testimonials
The first thing buyers and sellers want to know about a real estate agent they’re considering working with is what other people have to say about them. Referrals are essential to growing your business, and online reviews are modern-day currency in any industry. Use custom graphics to display testimonials from past clients or pull reviews directly from your Yelp page to show leads or potential clients what people love about working with your agents. Let the glowing reviews do the talking.
3. Display neighborhood trends
Home buyers come for the house and stay for the community. Show off your vibrant neighborhood and populate your screen with tweets or Instagrams using local trending hashtags. Better yet, create a hashtag to engage your neighbors and start a campaign of your own. Encourage your agents and their clients to participate and post what they love most about your city or town, and you’ll have a never-ending supply of photos and quotes from people who truly love their community. (And with Enplug’s automatic social media filters, you can rest easy about questionable content.)
4. Showcase your social media-savvy agents
Your agents are your team, but they’re also individuals with unique styles and skills at marketing themselves and their clients’ properties. Show off their knowledge, expertise and personalities by displaying their social media posts. Passersby will see a mix of market insights, helpful tips for sellers, gorgeous home renovations and anything else your agents like to share online. It will encourage your agents to stay on top of their social media marketing, and it might even inspire buyers and sellers to meet with an agent whose style they think will fit their needs.
5. Post community news & events
Just as you want to boast your community’s people and places, you should also take the opportunity to share news and events happening in your area. Post updates from your brokerage or agents’ blogs, or display content from your favorite local news site. You can pull content from any URL or RSS feed, or create your own custom graphics to show upcoming events. You can even display up-to-the-minute weather in your city.
6. Feature happy past clients
When clients close on a home, it’s a happy moment for everyone, and one that will be remembered forever by the new owners. So every time an agent closes on a home and hands over the keys, have them take a photo of the new owners in front of their home and share the good news on your digital display. The process of buying or selling a home can be long and frustrating, but when all those weeks (or months!) of hard work pay off, it’s totally worth it. That’s what you want potential clients to see. After all, being handed the keys to a new home is the moment all home buyers are dreaming of.
Want to learn more about digital signage for realtors? Get in touch with us!
Enplug digital signage software was co-founded by CEO Nanxi Liu and CTO Tina Denuit-Wojcik in 2012 to enable organizations to use customized real-time streaming content to create engaging external and internal communications.
About Enplug Digital Signage Software
Enplug digital signage makes it simple for businesses to create and share compelling visual content for their marketing and employee communications. Our software powers content on thousands of TVs worldwide with news feeds, social media walls, sports scores, employee leaderboards, graphics, and videos. Enplug was founded in 2012 in Los Angeles, California.