ENPLUG BLOG

Empower and Engage. Everywhere.

Enabling marketers and communicators to create compelling digital signage for TV screens around the globe.

Marketing


Oct

12

2017
How to Use Digital Signage Content for Your Communication Goals

How to Use Digital Signage Content for Your Communication Goals

Enplug’s digital signage software makes it easy to get set up and running in 15 minutes per screen. Then the Enplug App Market has numerous apps that provide ready-to-go digital signage content. Yet for truly effective digital signage communication with internal or external audiences, customized...

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Oct

11

2017
Six Ways Shopping Mall Property Managers Can Use Digital Signage

Six Ways Shopping Mall Property Managers Can Use Digital Signage

Shopping mall property managers need as many marketing advantages as possible in the era of ecommerce. To complete with online purchasing, malls have to provide more personalized customer experiences and use effective integration with digital technology. This is where digital signage solutions come in. Whether...

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Sep

28

2017
5 Event Marketing Strategies

5 Event Marketing Strategies

Event marketing strategies encompass 1) promoting the event before it happens and 2) promoting the event as it happens. With all the events clamoring for people’s attention, it is vital that companies use an array of event marketing strategies to make their own events stand...

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Jul

25

2017
Use Emotional Responses to Motivate Your Target Audiences

Use Emotional Responses to Motivate Your Target Audiences

“They may forget what you said, but they will never forget how you made them feel.” Use emotion, not just language, to make your message resonate with your target audiences. Once your business speaks to your audiences’ emotional responses, you can motivate actions from social...

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Jul

17

2017
Retail Digital Signage: 5 Ways to Use Enplug

Retail Digital Signage: 5 Ways to Use Enplug

Brick-and-mortar retail locations are utilizing retail digital signage to connect with their customers in interactive ways far beyond static signs. Whether you want customers to share hashtagged social media updates while visiting your store or you want to showcase fashion-worthy outfits, use Enplug retail digital...

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Jun

22

2017
Captivate Your Captive Audiences Using Digital Signage: 5 Creative Ideas

Captivate Your Captive Audiences Using Digital Signage: 5 Creative Ideas

Businesses with physical locations often have customers/clients who have to wait for services — and at that point these customers/clients are captive audiences. It is at these times that captive audiences present businesses with an incredible engagement opportunity. 1) Grocery stores Picture food shoppers stuck...

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Jun

12

2017
Enplug and Philips Showcase Turnkey Enterprise Solutions at InfoComm

Enplug and Philips Showcase Turnkey Enterprise Solutions at InfoComm

LOS ANGELES, CA – 12 Jun, 2017 – Enplug (www.enplug.com), the cloud-based platform for businesses to manage their visual communications anywhere, will be showcased at the commercial audiovisual industry’s InfoComm Expo in Orlando, FL from June 14th-16th. Enplug is partnering with Philips (NYSE: PHG), one...

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Jun

08

2017
Content Creation for Digital Signage: Top Ideas by Industry

Content Creation for Digital Signage: Top Ideas by Industry

Whether you’re an enterprise company, a school district, a franchisor, or a single-location business, you can use content creation with your digital signage to connect to your internal and external audiences with entertaining and informative content. Here are some ideas for engaging content creation for...

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May

18

2017
Streaming Content Tailored to Attract Segmented Diverse Audiences

Streaming Content Tailored to Attract Segmented Diverse Audiences

All audiences for streaming content are not created equal, yet the power of Enplug-powered TV screens is that tailored streaming content can be displayed to segmented audiences. Whether your organization is local, regional or global, you can segment your audience members by interest to optimize...

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May

16

2017
Event Marketing With Enplug: How Social Jumbotrons Excite Fans

Event Marketing With Enplug: How Social Jumbotrons Excite Fans

Event organizers and entertainment venue managers are increasingly using technology to engage their audiences in new ways. One powerful tool in their arsenal is Enplug’s digital signage software, which works with TVs and jumbotrons for event marketing. For example, imagine you are a Lakers fan...

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