ENPLUG BLOG

Empower and Engage. Everywhere.

Enabling marketers and communicators to create compelling digital signage for TV screens around the globe.

Marketing


Feb

13

2019
6 Tips for Responding to Negative Reviews on Social Media

6 Tips for Responding to Negative Reviews on Social Media

Have you ever been the target of a negative comment on social media or the recipient of a review that’s less than stellar? If so, you’re not alone. Many small businesses are encountering this problem, especially considering how many customers currently use social platforms to...

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May

06

2018
Why Digital Signage in Schools is the Future of Education

Why Digital Signage in Schools is the Future of Education

Although the world of technology is constantly advancing, it can take a little longer for schools to catch up. Educational organizations have to be certain that a change is worthwhile both financially and academically. But when a new tool is proven to be valuable, students...

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Jan

02

2018
Infographic: Why Use Digital Lobby Signage?

Infographic: Why Use Digital Lobby Signage?

This infographic gives an overview of why and how to use digital lobby signage in your building. The content is adapted from our blog post on “Upgrading Your Lobby With Digital Lobby Signage.” For more, read the full blog post on “Upgrading Your Lobby With...

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Nov

07

2017
Use Digital Signage for Persuasive Marketing for Your Organization

Use Digital Signage for Persuasive Marketing for Your Organization

Digital signage at physical locations can help overcome the natural urge to share more information than your targeted audiences want or need to know. Persuasive marketing requires explaining your products or services in terms that resonate with your target audiences rather than in terms that...

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Nov

02

2017
Digital Screens Provide Targeted Opportunities for Service Companies

Digital Screens Provide Targeted Opportunities for Service Companies

Digital signage for service companies such as law firms, medical offices, insurance brokers, banks and other similar financial organizations can be very effective communication tools. Let’s look at each of these digital signage service company categories: Financial institutions Law and accounting firms Medical offices and...

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Oct

19

2017
Say Good-bye to Boring Billboards With Dynamic Digital Signage

Say Good-bye to Boring Billboards With Dynamic Digital Signage

Billboard digital signage offers a dynamic solution to boring static billboards. If you’re a company with a product or service to sell (that usually includes all businesses), and you want to use HDMI-enabled digital billboards to raise awareness of your offerings, consider dynamic digital signage. What...

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Oct

12

2017
How to Use Digital Signage Content for Your Communication Goals

How to Use Digital Signage Content for Your Communication Goals

Enplug’s digital signage software makes it easy to get set up and running in 15 minutes per screen. Then the Enplug App Market has numerous apps that provide ready-to-go digital signage content. Yet for truly effective digital signage communication with internal or external audiences, customized...

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Oct

11

2017
Six Ways Shopping Mall Property Managers Can Use Digital Signage

Six Ways Shopping Mall Property Managers Can Use Digital Signage

Shopping mall property managers need as many marketing advantages as possible in the era of ecommerce. To complete with online purchasing, malls have to provide more personalized customer experiences and use effective integration with digital technology. This is where digital signage solutions come in. Whether...

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Sep

28

2017
5 Event Marketing Strategies

5 Event Marketing Strategies

Event marketing strategies encompass 1) promoting the event before it happens and 2) promoting the event as it happens. With all the events clamoring for people’s attention, it is vital that companies use an array of event marketing strategies to make their own events stand...

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