ENPLUG BLOG

Empower and Engage. Everywhere.

Enabling marketers and communicators to create compelling digital signage for TV screens around the globe.

Marketing


Nov

07

2017
Use Digital Signage for Persuasive Marketing for Your Organization

Use Digital Signage for Persuasive Marketing for Your Organization

Digital signage at physical locations can help overcome the natural urge to share more information than your targeted audiences want or need to know. Persuasive marketing requires explaining your products or services in terms that resonate with your target audiences rather than in terms that...

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Nov

02

2017
Digital Signage Provides Targeted Opportunities for Service Companies

Digital Signage Provides Targeted Opportunities for Service Companies

Digital signage solutions for service companies such as law firms, medical offices, insurance brokers, banks and other similar financial organizations can be very effective communication tools. Let’s look at each of these digital signage service company categories: Financial institutions Law and accounting firms Medical offices...

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Oct

19

2017
Say Good-bye to Boring Billboards With Dynamic Digital Signage

Say Good-bye to Boring Billboards With Dynamic Digital Signage

Billboard digital signage offers a dynamic solution to boring static billboards. If you’re a company with a product or service to sell (that usually includes all businesses), and you want to use HDMI-enabled digital billboards to raise awareness of your offerings, consider dynamic digital signage. What...

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Oct

12

2017
How to Use Digital Signage Content for Your Communication Goals

How to Use Digital Signage Content for Your Communication Goals

Enplug’s digital signage software makes it easy to get set up and running in 15 minutes per screen. Then the Enplug App Market has numerous apps that provide ready-to-go digital signage content. Yet for truly effective digital signage communication with internal or external audiences, customized...

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Oct

11

2017
Six Ways Shopping Mall Property Managers Can Use Digital Signage

Six Ways Shopping Mall Property Managers Can Use Digital Signage

Shopping mall property managers need as many marketing advantages as possible in the era of ecommerce. To complete with online purchasing, malls have to provide more personalized customer experiences and use effective integration with digital technology. This is where digital signage solutions come in. Whether...

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Sep

28

2017
5 Event Marketing Strategies

5 Event Marketing Strategies

Event marketing strategies encompass 1) promoting the event before it happens and 2) promoting the event as it happens. With all the events clamoring for people’s attention, it is vital that companies use an array of event marketing strategies to make their own events stand...

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Jul

25

2017
Use Emotional Responses to Motivate Your Target Audiences

Use Emotional Responses to Motivate Your Target Audiences

“They may forget what you said, but they will never forget how you made them feel.” Use emotion, not just language, to make your message resonate with your target audiences. Once your business speaks to your audiences’ emotional responses, you can motivate actions from social...

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Jul

17

2017
Retail Digital Signage: 5 Ways to Use Enplug

Retail Digital Signage: 5 Ways to Use Enplug

Brick-and-mortar retail locations are utilizing retail digital signage to connect with their customers in interactive ways far beyond static signs. Whether you want customers to share hashtagged social media updates while visiting your store or you want to showcase fashion-worthy outfits, use Enplug retail digital...

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Jun

22

2017
Captivate Your Captive Audiences Using Digital Signage: 5 Creative Ideas

Captivate Your Captive Audiences Using Digital Signage: 5 Creative Ideas

Businesses with physical locations often have customers/clients who have to wait for services — and at that point these customers/clients are captive audiences. It is at these times that captive audiences present businesses with an incredible engagement opportunity. 1) Grocery stores Picture food shoppers stuck...

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